Why New York City & Los Angeles Are Perfect for Personal Assistants
Reasons to Hire Personal Assistants in NYC & LA
Part-time personal assistants are essential to busy people. And you don’t find people much busier than in major cities like New York City and Los Angeles. While professionals are consumed with demanding jobs in finance, law, design, and media, or juggling multiple hats while starting up a new business, or managing and giving attention to clients of their growing branding firm or consultancy, personal life and priorities slip through the cracks. Often these details amount to only a few hours a day, or about 10 hours per week, but the longer they remain unattended, the more overwhelming and cluttered they make people’s lives. Enter a part-time personal assistant, who can handle anything from returning packages and picking up groceries to “life admin” like scheduling appointments and researching the best vendor for a home renovation. The constant hustle of New York City and the persistence required to excel in Los Angeles make these two cities particularly suited for people in need of part-time personal assistants.
key detailThe Truth About Working With Actors
What makes Los Angeles and New York City unique in finding the right candidates for part-time work is that both cities are hubs for creatives and artists. Aspiring actors, dancers, producers, and writers flock to these cities in search of opportunity and seek a steady job with a flexible schedule that allows time for their creative pursuits. Actors in particular make excellent personal assistants as they often have transferable skills from working in the restaurant industry, like multi-tasking, quick-thinking, and being naturally engaging and communicative people.
We know just because a candidate may be pursuing a career as an actor that these opportunities do not happen overnight and that these candidates are dynamic individuals who have to be incredibly organized in managing their own schedules, are often proactive self-starters simply from the competitive nature of the entertainment industry, and are competent in time management and administration- they are essentially already managing their own ‘business’ as an actor.
Gracie founded The Middle based on these principles, as she started working as a personal assistant herself when she was pursuing acting in Los Angeles. She knew she was an organized person and had more to offer than working as a server, and she started working for multiple people as a part-time personal assistant. Over the years, working for various clients gave opportunities to showcase natural skills in organization, leadership, and communication - ultimately leading her to business school. And look where we are now!
Fast-Paced Lifestyles Require Skilled Personal Assistants
New York is often referred to as “The City that Never Sleeps”, and the on-the-go nature of the entertainment industry in Los Angeles means that both cities are home to people with hectic schedules. This creates nonstop opportunities for personal assistants to support busy individuals with their daily lives.
In New York City, whether it be in Manhattan or Brooklyn, we see several clients in finance and law who work long hours and are barely home. They often need support with household management like stocking supplies and groceries, running errands, managing service providers, and researching home appliances and furniture.
In Los Angeles, we often have clients who own small creative agencies, are media executives, or are content creators. These professionals in areas like Venice, West Hollywood, and Los Feliz often rely on a part-time personal assistant not only for personal day-to-day support, but also administrative support for their businesses like creating documents/templates, updating databases, or helping with preparing social media.
Access to a Large Talent Pool of Personal Assistants
Opportunities are endless in New York City and Los Angeles, and this attracts top-tier talent in search of flexible and dynamic work environments. With such a large talent pool, candidates have a wide variety of prior experience, niche skills, and outside interests that help us match clients with candidates who specifically fit their unique needs.
Why Hiring the Right Personal Assistant Matters
Personal assistants in these cities need to be able to adapt to shifting priorities, schedules, and projects. We screen for candidates who we believe are strong problem solvers, stay organized under pressure, and are able to multi-task. Unlike other career paths, these positions require candidates to be able to balance both personal and professional tasks. We make sure our personal assistants aren’t just an extra hand to run errands, but are skilled administrators. We also look for proactive leadership qualities that will support our clients by pushing tasks forward and require little follow-up.
Finding the Perfect Personal Assistant in NYC and LA
The Middle has cornered a niche part of the personal assistant market by identifying that busy people in Los Angeles and New York City are looking for extra support, but don’t need a full-time employee. We solely place part-time positions and take special care in screening for candidates who can sustain part-time positions. The constant influx of new talent embarking on chasing their dreams in both of these cities creates an ever-evolving pool of candidates. We are proud to offer them an alternative to working in the restaurant industry and look forward to showcasing our talent in positions for the busy professionals of New York City and Los Angeles.
